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Audience
Insight is at the forefront of cultural marketing in the U.S.
The firm has conducted hundreds of marketing studies for all types
of arts and cultural organizations. With each project, we understand
more about why people participate in arts and cultural activities
and how they make decisions.
We've
spent over a decade studying all types of cultural consumers in
almost every major U.S. market. Tap into the knowledge base of
Audience Insight for your next research or planning project.
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APPLIED
MARKETING RESEARCH
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Audience
and prospect surveys (telephone, postal, intercept, web methodologies) |
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Community
surveys (telephone, web) |
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Personal
interviews and focus groups |
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Community
collaborative research studies |
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Customer
segmentation studies |
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Panel
studies |
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Customer
data file analysis and geodemographic analysis |
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Demand
modeling |
MARKETING
CONSULTING
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Strategic
marketing counsel |
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Institutional
identity development and strategic communications consulting |
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Marketing
planning workshops for staff, board, and creative personnel |
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Direct
mail marketing consultation |
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Marketing
audits and evaluations |
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Full
service account management |
COOPERATIVE
MARKETING PLANNING & SUPPORT
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Leadership
retreat facilitation |
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Cooperative
marketing program design studies |
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Expert
panels |
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Marketing
needs assessments |
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Key
leader interviews and community group interviews |
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Marketing
evaluations |
RESEARCH
TO SUPPORT STRATEGIC PLANNING & FACILITY DEVELOPMENT
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Customer
satisfaction surveys |
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Brand
evaluation and core values research |
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Customer
segmentation studies |
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Community
surveys (telephone, web) |
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Personal
interviews and focus groups |
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Demand
modeling |
©
2004 Audience Insight LLC, P.O. Box 423, Southport, CT 06890
(203) 256-1616 (203) 256-1311 (fax) info@audienceinsight.com
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