Audience Insight is at the forefront of cultural marketing in the U.S. The firm has conducted hundreds of marketing studies for all types of arts and cultural organizations. With each project, we understand more about why people participate in arts and cultural activities and how they make decisions.

We've spent over a decade studying all types of cultural consumers in almost every major U.S. market. Tap into the knowledge base of Audience Insight for your next research or planning project.

APPLIED MARKETING RESEARCH

  Audience and prospect surveys (telephone, postal, intercept, web methodologies)
  Community surveys (telephone, web)
  Personal interviews and focus groups
  Community collaborative research studies
  Customer segmentation studies
  Panel studies
  Customer data file analysis and geodemographic analysis
  Demand modeling

MARKETING CONSULTING

  Strategic marketing counsel
  Institutional identity development and strategic communications consulting
  Marketing planning workshops for staff, board, and creative personnel
  Direct mail marketing consultation
  Marketing audits and evaluations
  Full service account management

COOPERATIVE MARKETING PLANNING & SUPPORT

  Leadership retreat facilitation
  Cooperative marketing program design studies
  Expert panels
  Marketing needs assessments
  Key leader interviews and community group interviews
  Marketing evaluations

RESEARCH TO SUPPORT STRATEGIC PLANNING & FACILITY DEVELOPMENT

  Customer satisfaction surveys
  Brand evaluation and “core values” research
  Customer segmentation studies
  Community surveys (telephone, web) 
  Personal interviews and focus groups
  Demand modeling


© 2004 Audience Insight LLC, P.O. Box 423, Southport, CT 06890
(203) 256-1616    (203) 256-1311 (fax)    info@audienceinsight.com